This year we participated in the University of Washington Business school's Applied Strategy Project. A great group of students from UW worked with us on novel marketing strategies and helped implement several of those strategies.
We feel extremely privileged to participate in the program and were very pleased with it's results. In particular, the team helped make many connections with the Entertainment Blogosphere and refined our online marketing strategy.
Here's a picture of the team (I'm the old fart):

Best of luck with your next endeavors!